Pepsi'nin son reklam kampanyasında çizgisinin değiştiğini sanırım herkes hissetmiştir. Coca Cola'nın hedef kitlesi dışında kalan "büyük" kitleyi, yani promosyona duyarlı, halktan tüketicileri hedefine almış. Bir zamanlar gençleri ve erkekleri hedeflerken, bu değişim bir U dönüşü havasında. OK, herşey tamam da, neden Seda Sayan? Benim içime sinmedi açıkçası. Hedef kitleye uygun bir celebrity olsa da, bir hızlı tüketim malı için doğru bir tercih olabilir mi? İyiliğini, doğruluğunu önümüzdeki günlerde göreceğiz.
İlk anneler günümü yaşıyorum, kızım sayesinde. Tarifsiz bir duygu annelik; çevreniz de size başka türlü davranıyor. Hele de anneler günü pek bir anlamlıymış, anladım ki.
Pınar Çocuk, muhteşem bir fikirle Anneler Günü'nün büyük payesini cebine indirdi. Frekansı çok olan, çok duygusal, çok gerçek bir kurguyu TV'de sundu.
Ana mesaj: "bi tek annem olsun bana bir şey olmaz" Cast: gerçek anneler, anneanneler ve torunlar
Pınar Çocuk, ATL ile yetinmedi; piyasaya bir interaktif kampanya örneği sundu. Bu interaktif kampanyada, Pınar Süt ile büyüyen anneler, kendi anneleriyle birlikte çektirdikleri çocukluk ve gençlik fotoğraflarını www.pinarcocuk.com.tr adresine yükleyebiliyor. Çocuklarıyla birlikte çektirdikleri fotoğrafları da siteye ekleyerek kendi kliplerini yapabiliyor. Böylece tüketiciler Pınar reklam filminde yer alma şansı yakalayıp; çocuğuyla yaşadığı güzel anılara bir yenisini daha ekleyebiliyor.Aynı konseptin içine tüm tüketicileri de aldı; dileyenler "3 nesil" fotoğraflarını yükledi ve kendilerine özel video hazırladılar. Üstelik beğenilenlerin TV'de yeniden boy göstermesi sağlandı.
İnternette web sayfasıyla tüketicilerle buluştu.
Bunun dışında, facebook'ta bir sayfa(page) oluşturuldu. Facebook ahalisi, buna da ilgi gösterdi; katılımcı sayısı az olsa da farkındalık yaratmak adına güzel bir uygulama olabilir..
Yani tüketiciler, marka ile etkileşime geçti. Bence asıl başarı bu noktada gerçekleşti; başarı, tüketici ile aynı ritme sahip olmak.
Son zamanlarda izlediğim reklamlar arasında başarılı bulduğum bir seri, Peyman Çitliyo. Marka olarak belirlenen isim, faydayı çok net veriyor; reklam serisi ise ana mesajı...
"Çekirdek = Muhabbet" :) Çocukluğumuzun, erken dönem gençliğimizin, yazlık sohbetlerinin vazgeçilmezi ayçekirdeği, yeni bir marka ile yeniden aklımıza düşüyor. Hmm.. Olsa da yesem...
Bilmem, yeni anne olacak/olmam nedeniyle midir, Coca Cola'nın 102 yaşındaki dede ve bebekle yarattığı reklam, beni kalbimden vurdu.
102 yaşında, hala dinç, hala yaşama sevinci taşıyan bir insandan, yepyeni taze umutları yeşerten bir bebeğe büyükdede nasihatleri...
7'den 70'e kulağımıza küpe olması gereken mesaj: "Mutlu olmak için yaşa!"
Gelelim, asıl mevzuya... "Mutluluğa kapak aç" sloganıyla yeni kampanyasına başlayan Coca Cola, yaşamdan keyif alınan her anı ürün gamı ve markası ile eşleştirmeye çalışıyor. Sizce başarılı mı? Düşünüyorum da, canım sıkkınken kola içtiğimi hatırlamıyorum; arkadaş ortamında, evde TV seyrederken, kitap okurken, yani keyif aldığım şeyleri yaparken kola içiyorum. O halde kendimi bu dedeyle bir tutabilir miyim? Bence, evet.
Yakında dünyaya gelecek kızıma mutlu olacağı, mutlu edeceği sağlıkla, uzun ömürler diliyorum.
It is time to work on my home. Since walls got ruined due to the flood in several times, we need a critical modifications at the living room, kitchen, corridor and bedroom.
I can not make my mind about the interior paint colors; it can be either ivory or pale rose.
We have so much to do.
Tuesday, October 14, 2008
Hayatımın en önemli günlerini yaşıyorum diye dusunuyorum. Attigim her adim, soyledigim her söz, verdigim her karar uzun yillar beni etkisi altina alacak, sanıyorum. Yalnizca kendinden sorumlu olmamak, galiba buyumenin ta kendisi. Simdi aslinda bu yasima kadar buyumedigimi, her zaman bir kacis yolumun oldugunu farkediyorum. Bundan sonra ise durum coook baska olacak. Her ne kadar yazdiklarim tedirginlik yansitsa da, cok heyecanli bir doneme giriyorum. Adim adim, buyuye buyuye, olgunlasarak, severek, feda ederek... Cok heyecanliyim!!!
Hi, I completed a very last picture at the beginning of April in order to catch my Prague trip for Mehveş. The trip was perfect!!! Thanks to Eda & Fatih and all of my friends... The view was a photoshot on internet; I turned it into a picture. I love the colors and shades. Anyway, here is the picture:
This is Maiden's Tower (Kız Kulesi) in Istanbul. The old peninsula is at the back. This panorama is the one I love most! I may stay still watching it.
Mehveş really misses Istanbul. I hope she loves my gift. I loved it very much. I hope to get better in this subject. But the main issue for me is to make smt really useful! I am looking for usage areas... I may wait for your suggestions :)
My hometown; my childhood, my youth... the place that made me myself. I miss there very much.
Zonguldak is an industrial city in the Black Sea region of Turkey. Its population was around 616,000. It is an important seaport on the Black Sea for trade with other Black Sea countries. The main reason for industrialization is the coalmines.
Coal is explored in 1829. It was a great hope for industrialization. Since coal has a high calories, it is mainly used in steel production and steam trains, the symbols of industrial revolution. The city was founded on coalmine industry, mainly directed by public enterprise, TTK.
It was once the attraction point for migration from other cities, such as Trabzon, Ankara, Sinop, Erzincan, Rize and Artvin, etc. However, today the population is continuously declining due to economical conditions.
Its nature is awesome. It is the meeting point for green and blue.
The forests cover 52% of Zonguldak. However it has limited number of coasts, it has a structure of seaside cliffs. This makes it astonishing.
Zonguldak has a pretty different name. There are some stories for its etymology:
- The name comes from Zone Geul-Dagh (Goldag zone - Göl Dağı Bölgesi) given by French and Belgian mining companies, because there is mountain near city centre; according to Catholic Encyclopedia of year 1908.
- The name originates from the Turkish "zongalık" or "zongura", meaning that it is the reflection of men shaking because the region is threatened with malaria once upon a time.
- Zonguldak have arisen from the name of the nearby ancient settlement of Sandrake- today's Filyos river - which is said to be the land of Luwians, a branch of Hitittes. - The name comes from a compound word, namely Jungle-Dagh, from jungle which the French entrepreneurs named due to uneven and wooded geography, and dağ meaning "a mountain" in Turkish.
I gave a break for painting for one and a half year. Lately, I started to spare time to that via a painting course. Thanks to TSAG :)
I share my latest paintings here. The first one in this course is dedicated to my mummy. Since she loves autumn colors, I painted one, named as "Hazan". Here it is:
I couldn't find the complete version. I will revise the photo later.
Yes, I established the final version of the picture:
The next painting is for my mother-in-law. She loves nature so much and colorful flowers, especially poppies. She wanted me to paint one. Here is the Fer'dane - Flaming Piece:
My beloved dad began to learn English. He has a great passion for learning and learning for lifetime. I am totally his girl!!! He called me lately to ask how to say "to go to work on foot". I said it is not "by walking"; it should be "on foot": a new form. He is so sweet. I love him so much. Another unforgettable moment: Daddy has sent a SMS to mummy saying "I miss you!" :) He also called me 3 months ago to ask for the lyrics of Sinatra's "My Way". He added that it should be easy to sing it for him. I found it on internet and since I sent it, he has been singing the song by listening his ipod. By the way, he loves music very very much. He always carries his ipod and listens Latin and oldies music, while he is going to work on foot, to shopping in bazaar and while working in the garden. He is so attached to the life. Life is so attached to him... Thanks to God.
Although I am not used to beginning and closely stopping doing smt, I had a break to think what is the "value at stake" behind the existence of my blog. It would be not a lie that it took two years to decide. I am still the same Ansı. Within this period, I tied the knot with my sevgi'lim Ismail; I completed my master's degree (except my thesis); I upgraded my job and responsibilities in the same company. As you understood, I lived only for moments. OK then. I hear you are asking what the reasoning of this blog is then... The moments I want to never forget, the pieces of my drawings and photos (further may be other things) and the things I want to share with my buddies. Thanks for your patience. See you then.
I am so sorry that I could not write down any little words here.
I returned form Paris of course. I wanna go there again, in a short while I hope. Then I worked so much. We had Kurban Bairam here with a 10-day holiday, I was in Zonguldak, my hometown. Later, I had final exams in a really bad snowy conditions.
OK, OK... I am a bad person. I always keep my priorities back in life. I should learn it..
I am still in the office, waiting for my photography seminar and finalizing some waiting issues. I am tired today. I dealt with Schengen Visa. Yes, I will go to Paris this Thursday. But I have no visa yet. I immediately completed necessary documents and gave to the Consular. I hope I will get it right away. This is not a touristic visit, it's just for business. I will be in Paris for 2 days, from Thursday to Saturday. Hotel's web site is www.lemeridien.com/france/paris/accommodation_fr1610.shtml. Let's see it. Sshh, a secret: I would rather go to Paris with my love for a romantic vacation.
I am ill unfortunately. For 3 days, I have been jailed into my bed. My illness is called USYE(abbr.) in Turkish, something between cold-flu and pneumonia; being not dangerous as in second, but not being overcame easily as in first. My throat is aching terribly, I sneeze pretty much and snivelling is the bonus... uuughh.. The situation is weird somehow, because I need to sleep but I have to work too. Thanks God, I had no meetings at the beginning of the week. Lying on the bed, you have so much to think.. if you are alone. This is for normal human-being. What about me? As usual, I found something amusing rather than resting: All day, I wandered plenty of blogs to catch an idea for my own. And I decided that the most attractive ones are those which have travelling notes, pictures, guidelines for something. Let's analyze what is on my hand: - I am not a nomadic person. I worked for 6 years here. I do travel much, but always to the same places. And now it's cold outside, I prefer being at home for hibernation during winter :) So that, this page will be occupied with some bunch of my travel memories until Spring. - I am keen on taking photos. Lately, I am attending the fundamentals of photography seminars. So, my blog will become a trash bin for my talented(!) and stylish artistic practices. Thanks for patience :) - I forget tiny details in my daily life. But late on, I look for them. I will post my notes, yesss, that's a good idea.
1978 yılından beri bu güzel dünyayı sizlerle paylaşıyorum.
Önce bir bebektim, çocuk oldum; öğrenciydim, sonra pazarlamacı oldum. Resim yapmaktan zevk alırdım, son zamanlarda bahçe ile ilgilenir, fotoğraf çeker oldum.
Herşeyden önemlisi, artık bir anne oldum.
İyi bir anne olma çabasındaki yolculuğuma eşlik eder misiniz?
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